In a groundbreaking move that epitomizes contemporary travel trends, TreeHouse Hotels & Resorts is transforming the hospitality landscape for India’s new-age travelers. The brand’s strategic refresh, unveiled in March 2024, signals more than a mere cosmetic change—it represents a comprehensive reimagining of travel experiences.
Managed by Karma Hospitality LLP, the company’s vibrant new logo symbolizes a bold, modern approach that resonates powerfully with India’s young, adventurous demographic. This refresh isn’t just about aesthetics; it’s a declaration of the brand’s commitment to innovation and guest-centric hospitality.
TreeHouse Hotels & Resorts is aggressively expanding its footprint, having signed four new properties in just three months. From the bustling urban centers of Varanasi to the historic landscapes of Gujarat, each new location promises unique, memorable experiences.
Diverse Hospitality Offerings for Every Traveler
Understanding that modern travelers have diverse needs, TreeHouse has strategically segmented its offerings:
Luxury Selection: Boutique hotels in breathtaking locations offer immersive experiences like meditation sessions and private pools. Properties in Goa and Nahan provide curated, nature-connected getaways.
TreeHouse Exotic: Targeting grand events and corporate gatherings, these properties feature spacious rooms, fine dining, wellness amenities, and comprehensive event facilities.
TreeHouse Core: Embodying the brand’s “Dil-Se” service philosophy, these midscale hotels offer consistent, value-driven experiences for domestic travelers.
Nest by TreeHouse: An innovative economy brand targeting budget-conscious travelers, featuring clean accommodations, excellent Wi-Fi, and vibrant community spaces.
Beyond Accommodation: Creating Memorable Experiences
TreeHouse distinguishes itself through its “TreeHouse Service Dil-Se” approach, emphasizing genuine hospitality. The brand’s “DilSeSaath” wedding packages offer personalized celebrations for every budget and vision.
Culinary and Sustainable Innovation
In August 2024, the brand will launch “Poee and Co,” a restaurant celebrating Goan cuisine. This culinary venture highlights the brand’s commitment to local experiences and cultural immersion.
Sustainability remains a core focus, with initiatives including solar energy adoption, glass bottle programs, and linen reuse strategies. The brand’s technological upgrades continually enhance guest experiences and operational efficiency.
A Promising Future
With over 24 operational hotels and a leadership team boasting 100+ years of collective hospitality experience, TreeHouse Hotels & Resorts is positioning itself as a dynamic, forward-thinking Indian hospitality brand.
As they continue expanding into strategic locations like Pune, Bhopal, and Lucknow, TreeHouse is not just offering accommodations—they’re creating gateways to exceptional, memorable experiences that capture the spirit of modern Indian travel.
