The Ritz-Carlton Maldives, Fari Islands has welcomed industry veteran Sandrine Boutin as their new director of sales and marketing, further strengthening the resort’s commitment to delivering unparalleled luxury experiences.
A Wealth of Experience in Ultra-Luxury Hospitality
Boutin’s esteemed career spanning over 24 years in travel, hospitality, and ultra-luxury brings a wealth of experience and strategic insight to her new role. Prior to this appointment, she held leadership positions with globally renowned brands such as Soneva, The St. Regis Bali, and AMAN, where she consistently delivered outstanding results. Her expertise encompasses diverse market segments, including travel trade, corporate, MICE, as well as partnerships.
Driving the Resort’s Commercial Strategy and Expansion
In her new role at The Ritz-Carlton Maldives, Fari Islands, Boutin will lead the commercial team, including sales, marketing, and reservations, while overseeing the strategy and direction of sales and marketing to ensure the resort is well represented in all key markets. Her proven ability to develop and execute innovative strategies in a fast-moving and highly competitive market positions her to guide the resort into the future and explore new and developing markets, aligning with its ethos of delivering unparalleled luxury.
Boutin’s appointment reflects The Ritz-Carlton Maldives, Fari Islands’ commitment to excellence as it continues to redefine luxury hospitality in the Maldives.
The Ritz-Carlton Maldives, Fari Islands is a five-star luxury resort located in the Fari Islands archipelago in North Malé Atoll. Featuring 100 luxurious villas, the resort offers unparalleled access to the natural beauty of the Maldives with its crystal-clear waters, white-sand beaches, and thriving marine life. Guests can enjoy a wide range of activities, from snorkeling and scuba diving to holistic wellness experiences and culinary delights. The resort is part of Marriott Bonvoy, the award-winning travel program from Marriott International.
For more information, visit www.ritzcarlton.com/en/hotels/maldives/fari-islands.
