The Ritz-Carlton Maldives, Fari Islands has appointed Sandrine Boutin as its new Director of Sales and Marketing, bringing over two decades of ultra-luxury hospitality expertise to the prestigious resort.
With 24 years of experience across luxury travel and hospitality sectors, Boutin’s appointment strengthens the resort’s commercial leadership team as it continues to elevate its position in the competitive Maldives luxury market.
Distinguished Luxury Hospitality Background
Before joining Ritz-Carlton Maldives, Boutin held senior positions at some of the world’s most prestigious hospitality brands, including:
- Soneva
- The St. Regis Bali
- AMAN
Her extensive background spans multiple market segments, including travel trade, corporate partnerships, and MICE (Meetings, Incentives, Conferences, and Exhibitions), consistently delivering exceptional results throughout her career.
Strategic Leadership Role
In her new position, Boutin will spearhead the resort’s commercial operations, taking charge of:
- Sales strategy development and execution
- Marketing initiatives across all channels
- Reservations management
- Market expansion into emerging luxury travel segments
“The Ritz-Carlton Maldives, Fari Islands represents the pinnacle of luxury hospitality, and I’m honored to join this exceptional team,” said Boutin. “We’re committed to delivering unparalleled experiences while exploring new opportunities in the evolving luxury travel landscape.”
Future Growth and Innovation
Boutin’s appointment underscores The Ritz-Carlton Maldives, Fari Islands’ commitment to maintaining its position as a leading luxury destination. Her proven track record in developing innovative strategies in competitive markets will be crucial as the resort continues to enhance its offerings and explore new market opportunities.
For more information about The Ritz-Carlton Maldives, Fari Islands, visit ritzcarlton.com/maldives or contact the resort directly at +960 400 0999.
