On International Butler’s Day, SIX & SIX PRIVATE ISLANDS unveils Edhurun, a groundbreaking guest philosophy that transcends traditional luxury hospitality. More than a service model, Edhurun represents a profound cultural reimagining of hospitality, transforming the Maldivian luxury resort experience through emotional intelligence and deep cultural understanding.
Derived from the Maldivian word meaning “mentor,” Edhurun embodies a revolutionary approach to guest service. Unlike conventional butler systems, this innovative concept focuses on intuitive, psychologically attuned hosting that goes beyond mere task execution. The philosophy will debut at RAH GILI MALDIVES in early 2026, followed by DHON MAAGA MALDIVES in late 2026, with a comprehensive portfolio rollout planned.
“Edhurun isn’t about adding another luxury label to service,” explains Laith Pharaon, CEO and Co-Founder of SIX & SIX PRIVATE ISLANDS. “It’s about removing barriers and honoring a form of attention that feels instinctive, not rehearsed.”
At its core, Edhurun draws inspiration from traditional Maldivian mentorship principles. Hosts are not merely servants but cultural translators who guide through subtle, nuanced interactions. This approach transforms hospitality from a transactional experience to an emotional journey, where attention is felt rather than announced.
The unique hosting model challenges traditional recruitment paradigms by valuing emotional depth and cultural fluency over conventional credentials. Potential hosts are selected not just for their professional background but for their innate ability to create meaningful, personalized experiences.
Key differentiators of the Edhurun philosophy include:
Personalized Attention: Guests are matched based on intention—whether seeking solitude, celebration, restoration, or creative clarity. Hosts anticipate needs through subtle, almost imperceptible gestures that demonstrate deep understanding.
Cultural Authenticity: Rooted in the brand’s Rayyithun philosophy (“The People of the Islands”), Edhurun transforms hospitality into a form of cultural stewardship. It preserves and celebrates Maldivian traditions through intergenerational knowledge transfer.
Inclusive Approach: The recruitment strategy intentionally includes diverse talents—women, elders, and individuals with strong interpersonal skills—ensuring a rich, multifaceted hosting experience.
Marc Gussing, Director of Operations, emphasizes that “Edhurun isn’t a role you train into; it’s a mindset you cultivate. Our guests arrive with high expectations, and we offer something sharper and more personal.”
As SIX & SIX PRIVATE ISLANDS evolves, Edhurun will become a defining signature across their island portfolio. Each resort will adapt the principle to reflect its unique narrative while maintaining the core commitment to intention-led hospitality.
“True luxury doesn’t need to be seen to be felt,” Pharaon concludes. “Edhurun represents a return to a more refined, intuitive form of hosting—where stillness carries profound meaning.”
