Visit Maldives has strategically appointed British-Spanish actor Taz Skylar, star of Netflix’s record-breaking One Piece live-action series, as its latest Global Ambassador, marking a significant milestone in the destination’s international marketing efforts.
Skylar, who portrays Sanji in the critically acclaimed series, will leverage his global platform to showcase the Maldives’ extraordinary natural beauty, diverse adventures, rich cultural heritage, and commitment to sustainable tourism. His appointment comes at a pivotal moment, following One Piece‘s unprecedented global success, which saw the series become the most-watched show in 84 countries, surpassing previous records set by popular Netflix series Wednesday and Stranger Things.
With an impressive social media following of over 1.8 million on Instagram and an engagement rate that averages 45,000 likes and more than 300 comments per post, Skylar represents a powerful conduit for introducing the Maldives to diverse international audiences. His influential reach provides Visit Maldives with an authentic storytelling platform that transcends traditional marketing approaches.
The Global Ambassadorship Program, through Skylar’s involvement, aims to achieve several strategic objectives:
- Expand the destination’s visibility across diverse global markets
- Utilize high-profile personalities to create compelling destination narratives
- Showcase authentic Maldivian experiences through first-hand storytelling
- Strengthen international tourism branding
- Attract varied audience segments, including families, young travelers, and adventure enthusiasts
Scheduled to visit the Maldives from 27 August to 15 September 2025, Skylar will embark on a comprehensive destination marketing project focused on highlighting the adventurous and culinary dimensions of the island nation. This approach aligns perfectly with his on-screen persona as a charismatic chef in One Piece, creating a natural synergy between his professional identity and the destination’s promotional strategy.
The collaboration represents more than a traditional marketing partnership. By selecting an internationally recognized talent known for breaking creative boundaries—One Piece has been celebrated as one of the most successful live-action anime adaptations—Visit Maldives demonstrates its commitment to innovative, authentic destination storytelling.
As the tourism landscape continues to evolve, the Maldives remains at the forefront of destination marketing, strategically engaging global influencers who can genuinely connect with international audiences and showcase the destination’s multifaceted appeal.
