Millennium Hotels & Resorts (MHR), a leading global hospitality group, has partnered with Amadeus, a travel technology provider, to bolster its digital media strategy and drive increased bookings across its portfolio of renowned resort destinations.
Through this strategic alliance, Amadeus’ cutting-edge marketing tools and data-driven insights will empower MHR to reach and engage with targeted audiences more effectively. This includes leveraging search engine optimization (SEO), social media, display advertising, and metasearch channels to connect with travelers at key touchpoints along their booking journey.
The two companies have enjoyed a long-standing partnership, with MHR already utilizing Amadeus’ global distribution system, travel intelligence solutions, and Delphi platform for its group events business. These integrated technologies have supported Millennium’s commercial and operational efforts, and the expansion of this collaboration promises to elevate the brand’s digital presence and guest experiences to new heights.
Millennium Hotels & Resorts has a diverse portfolio of over 130 hotels and resorts across Asia, Europe, the Middle East, and North America, catering to the evolving needs of modern travelers. The group’s iconic properties in destinations like the Maldives offer unparalleled luxury, stunning natural landscapes, and bespoke service that have made them sought-after vacation havens.
Anthoney Jayasekara, Vice President of Global Digital Marketing, CRM & Platforms at MHR, expressed his enthusiasm for the partnership, stating, “This partnership has been instrumental in enhancing our digital presence and connecting with our guests more effectively. We look forward to continuing this journey of innovation and excellence in the years to come.”
Jan Tissera, Head of International, Hospitality at Amadeus, echoed these sentiments, saying, “We are proud to mark ten years of strategic partnership with Millennium Hotels & Resorts across many of our products. This collaboration has demonstrated the impact of strategic media solutions in boosting brand visibility and driving profitable demand. As we look ahead, we are excited to continue innovating and leveraging our data-driven marketing expertise, along with our BI suite, to better inform our digital marketing strategy and help customers connect with travelers in meaningful ways.”
By harnessing Amadeus’ leading-edge technology and data-driven insights, Millennium Hotels & Resorts is poised to elevate its digital footprint, captivate potential guests, and drive increased bookings across its world-class resort destinations, particularly in the Maldives, a perennial favorite among discerning travelers seeking unparalleled luxury and natural beauty.
