Maldives Shines at Leading Travel Trade Event in Spain
The Maldives Marketing and Public Relations Corporation (MMPRC/ Visit Maldives), alongside 25 industry partners, are showcasing the diverse experiences of the Maldives at their first major travel trade event of the year, FITUR 2025. This prestigious event is being held in Madrid, Spain from January 22nd to 26th, 2025.
Strengthening the Maldives Brand in Spain and Europe
FITUR is a benchmark event in the tourism sector, holding significant importance for industry professionals and international inbound and outbound markets in Latin America. Participation in this event assists in strengthening the Maldives’ brand presence in Spain and Europe, while also establishing strong connections with leading travel agents in the region. It provides numerous opportunities to showcase the unique experiences the Maldives has to offer, such as romantic getaways, wellness retreats, family vacations, adventure holidays, and summer and winter escapes.
Diverse Experiences Highlighted at the Maldives Stand
The Maldives’ stand at FITUR 2025 reflects the aspects of sustainability, luxury, romance, adventure, and cultural tourism. During the event, attendees can engage with Maldivian travel trade partners to gain the latest information about the destination. Interactive activities take center stage at the stand, including local food tasting, photo backdrops featuring traditional libaas and feyli props, and the creation of personalized calligraphy bookmarks. The overall stand portrays the diverse experiences of the Maldives through visuals and videos showcased on LED screens. Moreover, raffle draws are conducted at the Maldives’ stand during FITUR 2025 to give away complimentary holidays to the Maldives, sponsored by Ithaa Holidays Maldives.
Spain: A Key Market for the Maldives
Spain was one of the top 10 markets in terms of arrivals to the Maldives in 2024, with a total of 47,835 tourist arrivals from the market. MMPRC is continuing efforts to promote the Maldives in this market, with numerous planned activities to maintain the momentum from the preceding year.
About the Maldives:
The Maldives is an archipelago of 1,192 coral islands grouped into 26 atolls in the Indian Ocean, located southwest of Sri Lanka and India. It is a sought-after destination for its stunning natural beauty, clear blue waters, and luxury resorts. The Maldives offers a wide range of experiences, from romantic getaways and wellness retreats to family vacations and adventure holidays.
For more information, please visit:
www.visitmaldives.com
