The Maldives Marketing and Public Relations Corporation (MMPRC/Visit Maldives) today announced the launch of “The World’s Biggest Giveaway” campaign, giving away 52 free holidays to potential travelers from around the world in 2025.
52 WEEKS, 52 WAYS TO DISCOVER THE MALDIVES
The year-long campaign will feature four monthly social media contests, with four winners each month, one for each week, to win an exciting prize package. Each contest will highlight a unique aspect of the Maldives, from its stunning beaches and crystal-clear waters to its vibrant culture and diverse marine life. The campaign will showcase the incredible experiences the Maldives has to offer, including romance, luxury, family, diving, and more.
“We’re thrilled to invite the world to discover the Maldives and experience the ‘Sunny Side of Life’ for themselves,” said Ibrahim Shiuree, CEO and MD of MMPRC. “This campaign is the perfect opportunity for anyone from anywhere in the world to win an unforgettable vacation in the Maldives.”
ENHANCING GLOBAL AWARENESS AND SUSTAINABILITY
The primary objective of the World’s Biggest Giveaway campaign is to increase global awareness of the Maldives as a premier travel destination by engaging a community of travel enthusiasts through active social media engagement. It aims to provide potential visitors with valuable insights into the Maldives’ diverse tourism offerings, from emerging segments such as film tourism and wellness tourism to traditional areas like romance and luxury.
EXPANSION OF MARKETING CAMPAIGNS
Visit Maldives will not only use social media campaigns to promote the Maldives but also leverage global platforms, including trade fairs, online webinars, and roadshows, to present the destination’s unique offerings to a wider audience. The 2025 marketing calendar will focus on key events that emphasize sustainability and innovative tourism segments.
Visit Maldives: Visit Maldives is the official tourism board of the Maldives. Our mission is to promote the Maldives as a top tourist destination, showcasing its unique attractions, experiences, and sustainable tourism practices.
