Hong Kong-based travel experiences platform Klook has secured a $100 million investment led by global growth firm Vitruvian Partners. The funding will accelerate Klook’s efforts to capture the fast-growing market of next-generation travelers and deepen its reach across the Asia-Pacific region.
The latest investment underscores continued confidence in Klook’s vision, market leadership, and operational excellence. Celebrating its 10th anniversary in 2024, Klook has been instrumental in redefining how travelers discover and book in-destination experiences.
Klook gets new round of investment to fund further expansion
“Over the past decade, Klook has established itself as the go-to platform for travel experiences in Asia-Pacific, reimagining how travelers discover and connect with destinations. With the region set to remain the heartbeat of global tourism, Klook’s strong brand, extensive supply network, and deep local expertise position us to deliver even greater value to the next generation of experience-driven travelers across the world. We are excited to welcome Vitruvian on this journey,” said Ethan Lin, CEO and co-founder of Klook.
According to recent forecasts, international visitor arrivals in the Asia-Pacific region are expected to grow from 619 million in 2024 to 762 million by 2026, surpassing previous highs in 2019. This resurgence, coupled with evolving traveler behaviors – including a growing preference for experiences over material goods – positions Klook to capture significant market share as a trusted platform for experiences and services across the region.
The investment from Vitruvian Partners, known for backing high-growth, category-defining companies, brings a wealth of expertise and global perspective to Klook’s next phase of growth. With a strong track record of supporting travel innovators and scaling global businesses, Vitruvian’s partnership reinforces Klook’s ambition to expand its reach and solidify its position as a category leader.
“We are thrilled to partner with Klook at this pivotal moment in its journey. Klook’s track record of innovation, commitment to customer experience, and deep market expertise make it uniquely positioned to lead the transformation of travel experiences in Asia-Pacific. We believe Vitruvian’s investment and its deep thematic expertise in the global travel experience market will help further drive Klook’s growth by strengthening its operational capabilities and expanding its reach,” said Sophie Bower-Straziota, partner at Vitruvian Partners.
Through its expanded AI partnership with Google Cloud, Klook plans to enhance customer experience, merchant operations, and internal productivity. Klook is also future-proofing the tourism sector through digital transformation and fostering community impact in collaboration with tourism boards across Asia-Pacific. A recent agreement with the Philippine Department of Tourism exemplifies this approach, accelerating the digital transformation of the country’s tourism sector and improving access to authentic local experiences.
