Singapore-based Heeton Holdings is set to make a significant mark in Bhutan’s hospitality landscape with the upcoming launch of Dawa at Hilltop by Heeton in Paro, a pioneering five-star property that represents the company’s first ground-up hotel development in Asia.
Scheduled to open in August, the hotel promises to fill a crucial niche in Bhutan’s emerging tourism market, offering an affordable luxury experience that bridges the gap between budget accommodations and ultra-premium resorts.
The property boasts 87 meticulously designed rooms complemented by an impressive array of amenities, including a spa, state-of-the-art gym, heated indoor infinity pool, and the signature Cypress fusion restaurant. Unique event spaces further distinguish the hotel, featuring an open-air bonfire deck that can accommodate 200 guests and a rooftop terrace capable of hosting up to 400 visitors.
Group General Manager Jeryl Sing explained the strategic rationale behind their direct management approach: “Bhutan’s tourism ecosystem is unique, with all visits requiring agency bookings. We determined that self-management would be more cost-effective than engaging an international brand management team.”
The hotel’s pricing strategy is particularly compelling, with rates around US$650 per night. This positions Dawa at Hilltop as an attractive option for discerning travelers seeking premium experiences without the extreme pricing of ultra-luxury brands like Six Senses.
Beyond leisure travelers, Heeton Holdings has strategically planned to attract corporate clients during off-peak seasons. The property’s proximity to The Royal Academy—just 20 minutes away—makes it an ideal venue for MICE (Meetings, Incentives, Conferences, and Exhibitions) events, albeit on a more intimate scale typical of Bhutan’s market.
The launch represents Phase One of Heeton Holdings’ broader Bhutanese hospitality strategy. Sing hinted at future expansion possibilities, with potential developments in Thimphu and Punakha contingent on the success of the Paro property.
While acknowledging the challenges posed by Bhutan’s Sustainable Development Fee—which can make the destination relatively expensive—Sing remains optimistic. “We’re fully aligned with the Bhutanese government’s tourism growth objectives,” he stated, highlighting the country’s potential as an emerging destination for conscious travelers.
This venture marks a significant milestone for Heeton Holdings, traditionally known for developments managed by international brands. The company has recently expanded its direct management portfolio, including two hotels in Thailand and nine properties in the UK.
