EssilorLuxottica Surges 5% as Smart Glasses and Direct-to-Consumer Sales Drive Strong First-Half Performance

Global eyewear leader EssilorLuxottica SA reported impressive financial results for the first half of the year, with company shares jumping more than 5% following a robust 7.3% revenue increase driven by innovative smart glasses technology and expanded direct-to-consumer channels.

The Franco-Italian company posted consolidated revenue of €14.02 billion for the six months ended June 30, maintaining a steady adjusted operating margin of 18.3%. Operating profit reached €2.53 billion, with the company successfully mitigating potential challenges from new U.S. import duties through strategic product mix optimization and operational efficiencies.

A standout performance came from the Ray-Ban Meta smart glasses segment, which experienced an extraordinary 200% year-over-year growth. The company further expanded its smart eyewear portfolio by launching Oakley Meta Performance smart glasses and announcing a commemorative 50th anniversary edition of the HSTN collection.

“The success of Ray-Ban Meta, the strategic launch of Oakley Meta, and the positive market reception of Nuance Audio represent significant milestones in our technological innovation journey,” said Chairman and CEO Francesco Milleri and Deputy CEO Paul du Saillant in a joint statement. The Nuance Audio technology has already been deployed across 10,000 retail locations throughout North America and Europe.

Regional performance demonstrated remarkable diversity, with the EMEA region leading growth at 9.5% revenue increase at constant exchange rates. North America continued to show strong market dynamics, while Asia-Pacific and Latin America contributed meaningfully to the company’s overall financial achievements.

Direct-to-consumer revenue experienced a notable 10.2% increase, supported by robust in-store and e-commerce demand. This strategic channel expansion reflects EssilorLuxottica’s adaptive approach to changing consumer purchasing behaviors and digital engagement trends.

Financial analysts have responded positively to the results. Morgan Stanley characterized the performance as “reassuring” and “close to in-line” with consensus forecasts, highlighting the company’s ongoing growth initiatives in smart glasses, audio technology, myopia management, and diagnostic solutions.

Ray-Ban Meta 2025

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