Escape the Rat Race: Virgin Atlantic Holidays and Atmosphere Maldives Launch Immersive In-Store Campaign

Virgin Atlantic Holidays and Atmosphere Maldives team up to showcase the ultimate island getaway, offering customers a taste of paradise in 34 stores nationwide.

In a joint effort to showcase the diverse array of Maldivian vacation options, Virgin Atlantic Holidays has partnered with Atmosphere Core, the leading provider of all-inclusive resort experiences in the Maldives. From June 16th to June 30th, customers visiting Virgin Atlantic Holidays stores across the UK will be treated to an immersive journey through Atmosphere’s three distinct resort brands and nine unique island escapes.

Atmosphere Maldives will introduce customers to the refined elegance of THE OZEN COLLECTION, the premium portfolio of two private islands, the diverse offerings of the five-star Atmosphere Hotels & Resorts collection, and the laid-back natural lifestyle of the COLOURS OF OBLU resorts, complemented by the award-winning ELE|NA spa and wellness experience.

“When it comes to big-ticket destinations like the Maldives, we know that many of our customers love to hear the advice of the experts,” said Paul Truss, UK Head of Product at Virgin Atlantic Holidays. “To assist guests when booking their Maldives escape, Virgin Atlantic Holidays is delighted to team up with Atmosphere to present examples of their guest experiences that are not to be missed.”

Atmosphere Core’s Chief Commercial Officer, StĂ©phane Laguette, commented on the partnership: “As the popularity of the Maldives continues to grow with multigenerational appeal, at Atmosphere Core we have crafted our fully inclusive Holiday Plans to cater for all needs and budgets. With our three distinct brands, we have options available for every traveller ranging from entry-level affordable luxury to stunning mid-scale 5-star private islands to premium class 5-star plus exclusive escapes.”

The in-store experience will provide customers with specialist knowledge on resort experiences, accommodation types, and little-known facts about the Maldives, helping them plan the ultimate island getaway. With the widest variety of resorts to suit every budget, the Virgin Atlantic Holidays teams are ready to turn a good holiday into an unforgettable great one.

Launched in 2013, Atmosphere Core’s award-winning “Holiday Plan” concept has revolutionized the all-inclusive experience in the Maldives. The packages include seaplane or speedboat connections, all food and beverages, excursions, spa treatments, non-motorized water sports, and daily activities, making it a true one-stop-shop for a carefree island escape.

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