On International Butler’s Day, SIX & SIX PRIVATE ISLANDS introduces Edhurun, a revolutionary guest service philosophy that transcends traditional hospitality by embedding deep cultural understanding into every interaction. More than a mere service approach, Edhurun represents a transformative perspective on hosting that honors Maldivian heritage while delivering unprecedented personalized experiences.
Derived from the Maldivian word meaning “mentor,” Edhurun is not simply a job title but a profound principle of intuitive service. Rooted in the brand’s foundational philosophy of Rayyithun, or ‘The People of the Islands,’ this innovative approach will first debut at RAH GILI MALDIVES in early 2026, followed by DHON MAAGA MALDIVES later that year.
“This isn’t about adding another luxury label to service,” explains Laith Pharaon, CEO and Co-Founder. “It’s about removing barriers and honoring an instinctive form of attention that feels natural, not rehearsed.”
In Maldivian culture, an Edhurun represents more than a traditional mentor. They guide through subtle presence, listening more than speaking, and establishing trust through quiet, meaningful interactions. This philosophy transforms hospitality from a transactional service to an emotionally intelligent, deeply personalized experience.
Unlike conventional butler systems focused on efficiency, Edhurun prioritizes emotional intelligence and cultural sensitivity. Guests are not categorized by villa type or booking tier, but matched based on their unique intentions—whether seeking solitude, celebration, restoration, or creative inspiration.
The approach manifests through nuanced, almost imperceptible gestures: adjusting villa layouts to match a guest’s movement patterns, leaving handwritten notes in their native language, or quietly preparing a vintage wine at the precise time they enjoyed it previously. These subtle touches demonstrate an unprecedented level of understanding and attentiveness.
“Edhurun isn’t a role you train into; it’s a mindset you cultivate,” says Marc Gussing, Director of Operations. “Our guests arrive with high expectations, and we meet them through sharper, more personal awareness.”
Recruitment for this innovative program challenges traditional hospitality hiring practices. While experienced professionals are welcome, the selection process also values candidates with exceptional emotional depth, cultural fluency, and genuine humility. The training emphasizes guest psychology, local heritage, and the art of observant, non-intrusive service.
Critically, the program promotes inclusive recruitment, actively seeking diverse talents including women, elders, and individuals with exceptional interpersonal skills. Their lived experiences don’t compromise standards—they enhance them, creating a more nuanced, authentic hospitality model.
As SIX & SIX PRIVATE ISLANDS evolves, Edhurun will become a defining characteristic across their island portfolio. Each resort will adapt the principle to reflect its unique narrative while maintaining the core commitment to intention-driven hospitality.
“This isn’t just reinterpreting butler service,” Pharaon concludes. “It’s returning to a more refined approach—where nothing is announced, but everything is understood. Where true luxury is felt, not displayed.”
