Indonesian travelers are experiencing a remarkable renaissance in Chinese tourism, with travel agencies reporting unprecedented growth and an expanding interest in diverse destinations beyond traditional routes. TX Travel has documented a dramatic surge in bookings, with China-bound travel doubling in 2024 and projected to increase another 30 percent by mid-2025.
The rising popularity stems from multiple factors, including improved air connectivity, diverse travel experiences, and an evolving tourism landscape that appeals to a wide range of travelers. Anton Thedy, CEO of TX Travel, emphasized that their tour packages—ranging from affordable group tours to premium experiences exceeding US$1,900 per person—are consistently selling out.
Particularly intriguing is the growing interest in unique destinations like Mohe, China’s northernmost city, which has become a surprising hit among Indonesian tourists. “We filled 10 northern lights tour groups almost instantly,” Thedy noted, highlighting the diverse travel interests emerging among Indonesian travelers.
The shift in travel preferences is further confirmed by Dwidaya Tour, where China has unexpectedly become the top outbound destination. Yohannes Heraldo, the company’s vice president of marketing communications, observed a significant transformation in travel patterns post-pandemic.
“Indonesians are no longer confined to the traditional Beijing-Shanghai corridor,” Heraldo explained. “Secondary cities like Chengdu, Xi’an, Hangzhou, and Harbin are gaining tremendous popularity. The Winter Ice Festival, in particular, has become a major draw for seasonal travelers.”
The evolving tourism landscape goes beyond mere destination variety. Improved infrastructure, enhanced accessibility, and a more welcoming environment have contributed to China’s renewed appeal. Carriers like Batik Air and China Southern have expanded direct routes, enabling travel agents to craft more diverse and comprehensive travel packages.
Pauline Suharno, chairman of the Indonesian Travel Agents Association, highlighted the comprehensive transformation of China’s tourism experience. “The country has significantly upgraded its offerings—from modern resorts and innovative theme parks to meticulously maintained museums and increasingly accessible small towns,” she noted.
This renaissance reflects a broader trend of Indonesian travelers seeking more immersive, varied, and authentic experiences. The appeal lies not just in affordability, but in the depth and diversity of experiences China now offers—making it an increasingly attractive destination for families, young travelers, and adventure seekers alike.
As travel patterns continue to evolve, China seems poised to remain a top destination for Indonesian travelers, promising exciting new discoveries and experiences in the years to come.
