Inspiring Individuality and Authentic Experiences
Centara Hotels & Resorts, Thailand’s leading hotel operator, has launched The Centara Collection, a curated portfolio of one-of-a-kind properties that celebrate individuality, authenticity, and creativity. This new initiative aims to immerse guests in the unique spirit of their destinations, offering bespoke experiences tailored to the passions of discerning travelers.
Transforming the Centara Boutique Collection
Formerly known as the Centara Boutique Collection, this portfolio has been elevated to a new level of distinction. The Centara Collection is committed to “Inspiring Individuality” through a refreshed visual identity, a refined curation of member hotels, and a focus on the quality and uniqueness of every property.
Defining the Centara Collection
Each member of The Centara Collection will be defined and united by distinguishing features and offerings, including:
- Distinctive design, whether through eye-catching interiors, innovative architecture, or artistic expression
- Immersive local experiences that reflect the culture and heritage of the locale
- Curated creativity to enhance guests’ lifestyles and connect them with their destinations
Flagship Properties in The Centara Collection
The Centara Collection is launching with three exceptional properties:
- Machchafushi Island Resort & Spa Maldives (formerly Centara Grand Island Resort & Spa Maldives): Blending Thai-Maldivian hospitality with best-in-class facilities, including overwater and beachfront villas, this award-winning resort offers experiential stays with a deep connection to nature.
- Roukh Kiri Khao Yai, nestled amid the rolling hills of Northeast Thailand, overlooking the UNESCO World Heritage-listed rainforest of Khao Yai National Park, with just 13 rustic, barn-inspired villas.
- Varivana Resort Koh Phangan, an eye-catching island retreat in Southern Thailand, featuring 39 stylish rooms, spacious private balconies, and a spectacular 28-metre rooftop saltwater infinity pool.
Expanding the Centara Collection
Centara is seeking opportunities to expand The Centara Collection with more original properties in extraordinary locations, both in Thailand and around the world, with further exciting announcements expected in the near future.
“We are delighted to reveal The Centara Collection, our curated compilation of hotels and resorts that are unified by the fact that they are all completely unique. At Centara, we understand that today’s discerning travellers not only want to visit a destination – they want to experience it. By blending design, creativity and authenticity, all underpinned by our group’s warm, Thai hospitality, we aim to inspire every guest to uncover the spirit of their locale,” said Ron Cusiter, Executive Vice President – Commercial, Centara Hotels & Resorts.
The launch of The Centara Collection marks the latest phase of the group’s brand enhancement strategy, in recognition of the need to continuously evolve product offerings and signature experiences to remain relevant and to consolidate its position as the pre-eminent Thai hospitality group.
Centara Hotels & Resorts is Thailand’s leading hotel operator, with a growing international portfolio of hotels and resorts across all sectors of the market, from affordable lifestyle to luxury. For more information, please visit www.centarahotelsresorts.com.
