Thai hospitality operator Centara Hotels & Resorts is accelerating its global business enhancement strategy with the opening and transformation of prestigious five-star and luxury hotels in some of the world’s most desirable destinations.
Through the expansion of its exclusive Centara Grand and Centara Reserve brands, the group continues to uphold its celebrated standards while remaining true to its Thai family heritage, advancing its goal to be a top 100 hotel company worldwide by 2027.
Spearheading the growth is the distinguished Centara Grand brand, which opened an exquisite new resort in the Maldives earlier this year, following recent luxury openings and renovations in destination hotspots like Osaka and Bangkok. Coming up later this year is the unveiling of a revitalized version of one of the world’s leading heritage hotels in Hua Hin, Thailand, which will also welcome the second Reserve brand in Krabi.
“It is with a great sense of pride that we bring Thai hospitality to the world,” said Centara Hotels & Resorts Chief Executive Thirayuth Chirathivat. “We look forward to further growth over the years as we elevate our positioning as a hotel group, opening, restoring and repurposing hotels and resorts in leading destinations around the globe.”
Centara Grand: Distinguished Accommodations in Distinctive Destinations
Acclaimed five-star brand Centara Grand has delighted guests with its distinguished hospitality for over four decades. Today, it continues to expand in dream destinations: the highly-anticipated Centara Grand Lagoon Maldives opened its doors earlier this year on The Atollia by Centara Hotels & Resorts, the multi-island destination in the Indian Ocean.
The sophisticated private retreat, where gracious Thai hospitality meets Maldivian allure, immerses guests in endless personal space, unrivaled private stretches of beach, world-class dining experiences, and one-of-a-kind, transformative wellness journeys.
Centara Grand is also elevating hospitality in Asia’s most dynamic gateway cities. Centara Grand Hotel Osaka marked Centara’s inaugural hotel in Japan in 2023, and has quickly become a preferred option for domestic guests, international travelers and local diners. In Bangkok, the flagship Centara Grand at CentralWorld has reinforced its status as a major landmark following an extensive refurbishment.
Long heralded as Thailand’s number one family resort, Centara Grand Mirage Beach Resort Pattaya has also been completely transformed, positioning it for an exciting new era of family-friendly five-star Thai hospitality.
Nestled on Thailand’s gulf coast, Centara Grand Beach Resort & Villas Hua Hin is one of the world’s leading heritage hotels, as recognized by CNN Travel, and is undergoing a thoughtful restoration program to elevate the hotel while preserving its essence.
Centara Grand Lagoon Maldives is directly connected to Centara Mirage Lagoon Maldives, a vibrant underwater world-themed family resort, via a private bridge, affording guests unprecedented access to thrilling water attractions and extended dining experiences.
Centara Reserve: A Tale of Exceptional Luxury
Centara Reserve, Centara’s collection of luxury storytelling resorts, promises immersive experiences that weave graceful Thai service and laconic local narratives into every stay. Having marked the brand’s debut in late 2021, Centara Reserve Samui has been recognized by numerous prestigious awards.
The world’s second Centara Reserve will soon start welcoming guests to a pristine private cove in Thailand’s Krabi province, as the former Centara Grand Beach Resort & Villas Krabi undergoes a comprehensive renovation to be reimagined as the Centara Reserve Krabi: a secluded haven set to showcase luxurious accommodations, bespoke dining, wellness, and personalized experiences.
“We are excited to be entering the next phase of our long-term growth strategy as we enhance existing properties and develop new ones through our Centara Grand and Centara Reserve brands to delight new audiences and reward loyal customers,” said Chirathivat. “We are certainly anticipating an active and exciting next 40 years as we expand our portfolio and elevate our offerings across the world.”
