German footwear brand Birkenstock reports a stellar second quarter, driving significant growth and boosting its annual outlook amid global uncertainties.
Birkenstock Holding plc, the renowned German footwear brand, has defied industry challenges, reporting a remarkable 19% increase in turnover for the second quarter of fiscal year 2025. The company’s unwavering commitment to quality and strong brand equity has propelled it to new heights, positioning Birkenstock as a standout performer in the face of global economic turbulence.
According to the interim report published on Thursday, Birkenstock achieved a turnover of 574.3 million euros in the three months ending March 31, 2025 – a 19% increase compared to the previous year (18% on a currency-adjusted basis). This impressive performance was driven by strong demand across all segments, channels, and product categories, further solidifying Birkenstock’s position as a global leader in the footwear industry.
The company’s success extended beyond the second quarter, as the first half of the year saw a turnover of 936.1 million euros, also reflecting a 19% increase. This consistent growth has allowed Birkenstock to raise its annual forecast, with the brand now expecting currency-adjusted turnover growth at the upper end of the previous forecast of 15 to 17 percent for the financial year.
Birkenstock’s global expansion has been a significant contributor to its success, with the brand recording turnover increases across all regions. In Europe, the Middle East, and Africa, turnover grew by 12% to 212.9 million euros, while North and South America saw a 23% increase to 312.5 million euros. The Asia-Pacific region led the charge with a remarkable 30% growth, reaching 47.8 million euros in turnover.
Alongside its impressive top-line performance, Birkenstock also delivered strong profitability. The company’s adjusted earnings before interest, taxes, depreciation, and amortization (EBITDA) reached 202.6 million euros, a significant increase from the 156.6 million euros reported in the second quarter of 2024. This solid bottom-line growth translated into a net profit of 105.1 million euros, a 47% jump compared to the same period last year.
Oliver Reichert, Birkenstock’s Chief Executive Officer, expressed confidence in the brand’s ability to navigate the uncertain times ahead. “We assume that the customs situation could bring about a unique change in consumer behaviour in the footwear category, with a division between the few brands, such as Birkenstock, that manage strong brand equity through relative scarcity, and those that distribute their products with less discipline and price integrity,” he said. “We will master these uncertain times from a position of strength.”
Birkenstock
