In a strategic move to address the evolving needs of loyalty program members, ALL Accor, Accor’s booking platform and loyalty program, has partnered with Plusgrade to introduce an enhanced exchange solution. This innovative partnership allows members to convert reward points from other participating loyalty programs, such as Bilt, Capital One, and Citi, into valuable ALL Accor points.
The driving force behind this initiative is the growing demand from loyalty members for greater flexibility, simplicity, and choice in how they can utilize their accumulated points. Plusgrade’s exchange technology empowers ALL Accor members to seamlessly transfer rewards earned through various channels into the ALL Accor loyalty program, unlocking a world of exclusive experiences and benefits.
“Giving loyalty members more ways to use their rewards makes their programs even more valuable,” said Ken Harris, founder and CEO of Plusgrade. “This partnership with ALL Accor is a testament to our commitment to innovating loyalty solutions that deliver enhanced value and flexibility for program participants.”
Mehdi Hemici, Chief Loyalty & eCommerce Officer at Accor, echoed the sentiment, stating that this partnership represents a “key milestone for ALL Accor” as it “answers our members’ desire for more than discounts by delivering unforgettable experiences.”
The enhanced exchange solution comes at a time when travelers are seeking greater control and personalization in their loyalty program experiences. By empowering members to seamlessly convert points from various sources into ALL Accor rewards, the partnership reinforces the brand’s dedication to meeting the evolving needs of its loyal customer base.
This strategic alliance between ALL Accor and Plusgrade underscores the ongoing evolution of the hospitality industry’s loyalty landscape, where innovative partnerships and technology-driven solutions are reshaping the way travelers engage with and derive value from their preferred loyalty programs.
ALL Accor members can now convert rewards earned from institutions such as Bilt, Capital One and Citi loyalty programmes into ALL Accor points
