Travel technology platform Agoda is set to amplify Singapore’s 60th-anniversary celebrations with a dynamic tourism campaign designed to boost travel interest and connectivity across global markets. The SG60 Celebration Campaign, running from August 1 to 15, 2025, promises substantial travel incentives that will attract both international visitors to Singapore and Singaporean travelers exploring the world.
The campaign introduces compelling discounts of up to 20 percent on inbound and outbound bookings, strategically partnering with major industry leaders including Resorts World Sentosa, Furama Hotels International, Singapore Airlines, Malaysia Airlines, and Firefly.
Recent search data from Agoda reveals fascinating insights into Singapore’s evolving tourism landscape. Key source markets for Singapore include Indonesia, Malaysia, the Philippines, Thailand, and South Korea, with Thailand demonstrating a notable 10 percent year-on-year increase in travel interest. Interestingly, longhaul markets such as Austria, Spain, and Denmark are showing growing enthusiasm, highlighting Singapore’s expanding global tourism appeal.
The outbound travel trends are equally compelling. Singaporean travelers in 2025 are exploring over 100 countries, with China experiencing a remarkable 40 percent surge in interest. Traditional favorite destinations like Malaysia, Japan, and Indonesia continue to dominate Singaporean travel preferences.
Andrew Smith, senior vice president of supply at Agoda, emphasized the campaign’s significance: “As we celebrate 20 years in Singapore, the SG60 Celebration Campaign represents more than just a promotional initiative. Through our ongoing collaboration with Singapore’s tourism authority, we’re leveraging data-driven strategies to showcase the city’s unique global appeal during this momentous year of national pride.”
Mathew Chan from Furama Hotels International echoed the enthusiasm, stating, “We’re thrilled to be part of this landmark campaign. It offers an extraordinary opportunity to connect with travelers worldwide, sharing the exceptional hospitality and vibrant experiences that Singapore represents.”
The campaign not only celebrates Singapore’s milestone but also reflects the resilience and dynamism of the travel industry in fostering international connections and cultural exchange. By offering attractive travel deals and highlighting diverse destination opportunities, Agoda is positioning itself as a key enabler of global tourism recovery and exploration.
