Global travel platform Agoda has unveiled its innovative SG60 Celebration Campaign, marking Singapore’s 60th year of independence with a compelling tourism initiative designed to stimulate travel both to and from the dynamic city-state.
Running from August 1 to 15, 2025, the campaign promises travelers unprecedented value, offering substantial discounts of up to 20 percent on both inbound and outbound bookings. This strategic promotion leverages the national milestone to attract international visitors while encouraging Singaporeans to explore global destinations.
Agoda’s data reveals fascinating insights into global travel trends, highlighting Singapore’s growing international appeal. Key source markets for Singapore include Indonesia, Malaysia, the Philippines, Thailand, and South Korea, with Thailand demonstrating a notable 10 percent year-on-year increase in travel interest. Intriguingly, longhaul markets such as Austria, Spain, and Denmark are showing heightened curiosity about the destination.
The campaign features an impressive roster of partners, including Resorts World Sentosa, Furama Hotels International, Singapore Airlines, Malaysia Airlines, and Firefly, creating a comprehensive travel ecosystem that supports the nation’s tourism objectives.
On the outbound travel front, Singaporean travelers are displaying remarkable global wanderlust, exploring destinations across more than 100 countries in 2025. China has emerged as a particularly attractive destination, with a remarkable 40 percent increase in travel interest compared to previous years. Traditional favorites like Malaysia, Japan, and Indonesia continue to dominate Singaporean travelers’ preferences.
Andrew Smith, senior vice president of supply at Agoda, emphasized the campaign’s significance: “As Agoda celebrates its 20-year milestone in Singapore, the SG60 Celebration Campaign represents more than just a promotional initiative. It’s a testament to our long-standing partnership with Singapore’s tourism ecosystem and our commitment to using data-driven strategies to showcase the city’s unique global appeal.”
Mathew Chan from Furama Hotels International further highlighted the collaborative spirit, stating, “This campaign represents an exciting opportunity to connect with travelers worldwide, sharing the warmth of Singaporean hospitality and creating unforgettable experiences that transcend geographical boundaries.”
Travelers can access these exclusive deals through Agoda’s dedicated promotion page, with offers applicable to a wide range of accommodations and travel services throughout the campaign period.
