Global travel platform Agoda is set to reinvigorate international travel to and from Singapore with its innovative SG60 Celebration Campaign, timed perfectly with the nation’s 60th anniversary of independence. The strategic initiative promises travelers unprecedented opportunities to explore Singapore and beyond through substantial discounts and strategic partnerships.
Running from August 1 to 15, 2025, the campaign will offer travelers up to 20% off on both inbound and outbound bookings. This comprehensive travel promotion involves major industry partners including Resorts World Sentosa, Furama Hotels International, Singapore Airlines, Malaysia Airlines, and Firefly.
Recent search data from Agoda reveals fascinating insights into Singapore’s evolving tourism landscape. Key source markets demonstrating significant interest include Indonesia, Malaysia, the Philippines, Thailand, and South Korea. Notably, Thailand has recorded a remarkable 10% year-on-year increase in travel interest, while emerging longhaul markets such as Austria, Spain, and Denmark are showing growing curiosity about the destination.
The campaign’s outbound travel trends are equally compelling. Singaporean travelers are exploring an impressive range of over 100 countries in 2025, with China experiencing a substantial 40% surge in interest compared to previous years. Traditional favorite destinations like Malaysia, Japan, and Indonesia continue to dominate Singaporean travel preferences.
Andrew Smith, senior vice president of supply at Agoda, emphasized the campaign’s significance: “As we celebrate our 20th year in Singapore, the SG60 Celebration Campaign represents more than just a promotional event. It’s a testament to our long-standing collaboration with Singapore’s tourism ecosystem, utilizing data-driven strategies to showcase the city’s unique global appeal during this momentous national milestone.”
Mathew Chan from Furama Hotels International echoed the excitement, stating, “This collaboration enables us to connect with both new and returning guests worldwide. We’re committed to sharing the warmth of Singaporean hospitality and creating unforgettable experiences for every traveler.”
The SG60 Celebration Campaign arrives at a critical moment in global travel recovery, offering an opportune platform for travelers to rediscover Singapore’s multicultural charm, cutting-edge urban landscape, and world-renowned hospitality.
