Travel platform Agoda is set to boost tourism with its innovative SG60 Celebration Campaign, commemorating Singapore’s 60th year of independence through an exciting array of travel incentives and strategic partnerships.
Running from August 1 to 15, 2025, the campaign offers travelers unprecedented opportunities with discounts up to 20 percent on both inbound and outbound bookings. This strategic initiative leverages the national milestone to stimulate travel interest and economic recovery in the tourism sector.
Agoda’s comprehensive campaign features collaboration with premier partners including Resorts World Sentosa, Furama Hotels International, Singapore Airlines, Malaysia Airlines, and Firefly, creating a robust network of travel options for global tourists.
Recent search data from Agoda reveals fascinating insights into emerging travel trends. Key source markets for Singapore include Indonesia, Malaysia, the Philippines, Thailand, and South Korea, with Thailand demonstrating a notable 10 percent year-on-year increase in travel interest. Interestingly, longhaul markets such as Austria, Spain, and Denmark are showing growing curiosity about Singapore, highlighting the destination’s expanding global appeal.
The outbound travel landscape for Singaporeans is equally dynamic. Travelers are exploring over 100 countries in 2025, with China experiencing a remarkable 40 percent surge in interest. Traditional favorites like Malaysia, Japan, and Indonesia remain top destinations for Singaporean travelers.
Andrew Smith, senior vice president of supply at Agoda, emphasized the campaign’s significance: “As we celebrate 20 years in Singapore, the SG60 Celebration Campaign represents more than a promotional initiative. Through our close collaboration with Singapore’s tourism authority, we’re utilizing data-driven strategies to showcase the city’s unique global attractiveness during this momentous year of independence.”
Mathew Chan from Furama Hotels International added perspective, noting the campaign’s potential to create meaningful travel experiences: “We’re thrilled to participate in this celebration. This collaboration enables us to connect with new and returning guests worldwide, sharing the warmth of Singaporean hospitality.”
The SG60 Celebration Campaign represents a sophisticated approach to destination marketing, combining strategic partnerships, competitive pricing, and a deep understanding of emerging travel trends. By offering attractive incentives and highlighting Singapore’s diverse appeal, Agoda is positioning the destination as a must-visit location for international travelers.
