In a strategic move to address the evolving needs of modern travelers, Accor, the renowned hospitality group, has partnered with Plusgrade to unveil an enhanced exchange solution for members of its booking platform and loyalty program, ALL Accor.
The new initiative allows ALL Accor members to seamlessly convert rewards earned from participating loyalty programs, such as Bilt, Capital One, and Citi, into valuable ALL Accor points. This groundbreaking partnership responds directly to members’ growing demand for increased flexibility, simplicity, and choice in how they utilize their loyalty points.
“Giving loyalty members more ways to use their rewards makes their programs even more valuable,” said Ken Harris, founder and CEO of Plusgrade. “This strategic alliance with Accor is a testament to our shared commitment to enhancing the travel experience and empowering guests to make the most of their loyalty earnings.”
Mehdi Hemici, Chief Loyalty & eCommerce Officer at Accor, echoed the sentiment, stating that the partnership marks a “key milestone for ALL Accor” as it “answers our members’ desire for more than discounts by delivering unforgettable experiences.”
The integration of Plusgrade’s exchange technology into the ALL Accor platform represents a significant step forward in the hospitality industry’s ongoing efforts to cater to the evolving preferences of modern travelers. By offering a seamless and flexible loyalty program, Accor aims to enhance the overall guest experience and solidify its position as a leading player in the global travel and hospitality landscape.
