The Ritz-Carlton Maldives, Fari Islands is pleased to announce the appointment of Sandrine Boutin as the new Director of Sales and Marketing for the resort. With an esteemed career spanning over 24 years in travel, hospitality, and ultra-luxury, Sandrine brings a wealth of experience and strategic insight to her new role.
Sandrine has held leadership positions with globally renowned brands such as Soneva, The St. Regis Bali, and AMAN, where she consistently delivered outstanding results. Her expertise encompasses a broad range of market segments, including travel trade, corporate, MICE (Meetings, Incentives, Conferences, and Exhibitions), and partnerships.
In her new role at The Ritz-Carlton Maldives, Fari Islands, Sandrine will lead the commercial team, encompassing sales, marketing, and reservations. She will oversee the strategy and direction of sales and marketing to ensure the resort is well-represented in all key markets. Her proven ability to develop and execute innovative strategies in a fast-moving and highly competitive market positions her to guide the resort into the future and explore new and developing markets, aligning with its ethos of delivering unparalleled luxury.
Sandrine’s appointment reflects The Ritz-Carlton Maldives, Fari Islands’ unwavering commitment to excellence. As the resort continues to redefine luxury hospitality in the Maldives, her leadership will play a pivotal role in achieving this vision.
