BBM, in partnership with Lifebuoy, commemorated Global Handwashing Day 2024 on November 17th with a series of engaging activities aimed at promoting proper hand hygiene among Maldivian school children. This event, an extension of the successful “H for Handwashing” campaign, seamlessly blended educational components with creative and enjoyable elements.
The initiative featured a variety of interactive sessions, exciting games, and creative contests designed to teach children the importance of handwashing and the correct techniques. Activities included innovative board games like “Germs & Ladders” and “Handwashing Ludo,” as well as hands-on sessions that reinforced hygiene practices in a fun and engaging manner.
This campaign highlights BBM’s dedication to fostering healthier habits among the younger generation, contributing to a more hygienic and robust Maldives. A.V.S. Subrahmanyam, COO of BBM, stated, “At BBM, we strongly believe that equipping the next generation with the knowledge and tools for better hygiene practices is crucial for building a resilient and healthy community. We are proud to continue our efforts in collaboration with partners like Lifebuoy.”
Muksith Hussain, Head of Retail Sales at BBM, added, “Engaging children through such innovative initiatives helps us lay the foundation for a healthier tomorrow. We are thrilled to witness the enthusiasm and active participation of these young minds in learning the importance of hygiene.”
The event received valuable support from the Maldivian Red Crescent (MRC), whose contributions significantly enhanced the children’s experience. BBM expressed its gratitude for the MRC’s involvement, noting that their efforts played a crucial role in making the event both impactful and memorable.
Through campaigns like this, BBM aims to instill a lifelong habit of handwashing, paving the way for a brighter and healthier future for the Maldives. Join the Handwashing Revolution with BBM and Lifebuoy; let’s keep the spirit alive!
