BBM, in partnership with Lifebuoy, commemorated Global Handwashing Day 2024 on November 17th with a series of engaging activities designed to promote proper hand hygiene among Maldivian school children. This event, part of the ongoing “H for Handwashing” campaign, combined education with creativity and fun to instill the importance of hand hygiene.
The initiative featured a range of activities, including informative sessions, exciting games, and creative contests. These activities, such as the reimagined board games “Germs & Ladders” and “Handwashing Ludo,” were designed to teach children the correct techniques for handwashing in an interactive and enjoyable manner.
This campaign highlights BBM’s dedication to fostering healthy practices among the younger generation, contributing to a more hygienic and healthier Maldives. A.V.S. Subrahmanyam, COO of BBM, emphasized, “At BBM, we believe that empowering the next generation with the knowledge and tools for better hygiene practices is vital for building a resilient and healthy community. We are proud to continue our efforts in collaboration with partners like Lifebuoy.”
Muksith Hussain, Head of Retail Sales at BBM, added, “Reaching children through such innovative initiatives helps us lay the foundation for a healthier tomorrow. We are thrilled to see the enthusiasm and participation of these young minds in learning the importance of hygiene.”
The event also received valuable support from the Maldivian Red Crescent (MRC), whose contributions significantly enhanced the experience for the children. BBM expressed its gratitude for the MRC’s involvement, as their efforts played a crucial role in making the event impactful and memorable.
Through campaigns like this, BBM aims to cultivate a lifelong habit of handwashing, creating a brighter and healthier future for the Maldives. Let’s keep the spirit alive—join the Handwashing Revolution with BBM and Lifebuoy!
