In a bold strategic move that captures the essence of contemporary travel, TreeHouse Hotels & Resorts is transforming the Indian hospitality landscape, setting unprecedented trends for a new generation of adventurous travelers.
Unveiled in March 2024, the brand’s comprehensive refresh represents more than a mere visual update—it’s a powerful statement of innovation and adaptability. The dynamic new logo symbolizes a modern, vibrant identity that resonates deeply with India’s youthful and exploratory travel demographic.
Strategic expansion is at the heart of TreeHouse’s vision. Over the past quarter, the brand has strategically signed four new properties, with an ambitious roadmap to dramatically enhance its national footprint. From Varanasi to Pune, each location is carefully selected to provide exceptional experiences for diverse traveler segments.
Tailored Hospitality: A Hotel for Every Traveler
Understanding that modern travelers have varied preferences, TreeHouse Hotels & Resorts has meticulously crafted four distinct brand categories:
The Luxury Selection: Boutique properties in breathtaking locations offering immersive experiences like meditation sessions, private pools, and cultural engagement. Properties in Goa and Nahan exemplify this luxurious, nature-connected approach.
TreeHouse Exotic: Targeting premium events and corporate clients, these properties offer comprehensive amenities including fine dining, spa facilities, and state-of-the-art conference spaces.
TreeHouse Core: Embodying the brand’s “Dil-Se” service philosophy, this segment provides comfortable, value-driven accommodations for domestic travelers seeking reliability and warmth.
Nest by TreeHouse: An innovative economy brand targeting budget-conscious and young travelers, emphasizing clean, tech-enabled spaces with community-focused design.
Beyond Accommodation: Creating Memorable Experiences
TreeHouse Hotels & Resorts distinguishes itself through its commitment to holistic hospitality. The “TreeHouse Service Dil-Se” philosophy ensures every guest receives personalized, heartfelt service that transcends traditional hospitality norms.
Culinary innovation is another frontier for the brand. The upcoming “Poee and Co” restaurant in Panjim represents a dedicated exploration of Goan cuisine, promising to elevate regional gastronomic experiences.
Sustainability and Technology: The Future of Hospitality
Committed to responsible tourism, TreeHouse has implemented comprehensive sustainability initiatives. The ‘Go Green’ program incorporates solar energy, reusable amenities, and eco-friendly operational practices, demonstrating a forward-thinking approach to hospitality.
Technological integration remains a key focus, with ongoing investments in distribution, property management, and guest experience platforms. These strategic upgrades position TreeHouse as a technologically progressive hospitality brand.
With over 24 operational hotels and a leadership team boasting 100+ years of collective experience, TreeHouse Hotels & Resorts is not just adapting to the evolving travel landscape—it’s actively shaping the future of Indian hospitality.
