In a bold strategic transformation, TreeHouse Hotels & Resorts is revolutionizing the Indian hospitality landscape, setting unprecedented standards for contemporary travel experiences. Managed by Karma Hospitality LLP, the brand’s comprehensive refresh unveiled in March 2024 signals a dynamic evolution that resonates powerfully with India’s young, adventurous audience.
The company’s new visual identity—a modern, vibrant logo—represents more than a mere cosmetic change. It embodies a strategic commitment to delivering innovative, personalized hospitality that meets the sophisticated demands of today’s travelers.
TreeHouse Hotels & Resorts is aggressively expanding its footprint, strategically signing four new properties in the past quarter. From Varanasi to Gujarat’s Vithlapur, each location is carefully selected to offer unique, memorable experiences for diverse traveler segments.
The brand’s innovative approach is reflected in its meticulously crafted hotel categories:
Luxury Selection: Boutique properties in breathtaking locations offering immersive experiences like meditation sessions, private pools, and cultural interactions. Luxury Villas in Goa exemplify this philosophy, providing curated, high-end experiences.
TreeHouse Exotic: Designed for grand events and corporate gatherings, these properties feature comprehensive amenities including fine dining, spas, and state-of-the-art conference facilities.
TreeHouse Core: Representing the brand’s foundational offering, these midscale hotels deliver consistent, value-driven experiences through their signature “Dil-Se” service concept.
Nest by TreeHouse: An innovative economy brand targeting budget-conscious travelers, focusing on clean, tech-enabled accommodations with vibrant community spaces.
Beyond accommodation, TreeHouse is pioneering unique experiences. The upcoming “Poee and Co” restaurant in Panjim represents their culinary innovation, celebrating authentic Goan cuisine with a contemporary twist.
Sustainability remains core to their mission. The brand’s ‘Go Green’ initiative incorporates solar energy, reusable amenities, and eco-friendly practices, demonstrating a commitment to responsible tourism.
With over 24 operational hotels and a leadership team boasting 100+ years of collective hospitality expertise, TreeHouse Hotels & Resorts is not just adapting to India’s evolving travel landscape—they’re actively shaping it.
As they continue expanding into key business and leisure destinations, TreeHouse remains dedicated to their core promise: delivering exceptional, heartfelt hospitality that transforms travel from a mere movement to a meaningful experience.
