Agoda, the global digital travel platform, recently marked its 20th anniversary with a landmark sales campaign that showcased its deep commitment to Thailand’s tourism industry. The initiative, which featured over 2,300 travel partners and offered discounts of up to 70%, recorded Agoda’s highest level of partner participation to date, with close to 35,000 accommodation, airline, and activity providers from around the world joining the effort.
The anniversary campaign received strong backing from the Tourism Authority of Thailand (TAT), underscoring the ongoing collaboration between Agoda and the national tourism body to support Thailand’s tourism economy and promote sustainable development. This strategic partnership aims to strengthen Thailand’s standing as a key global destination through innovation and strategic cooperation.
As part of its anniversary celebrations, Agoda also hosted the 16th Annual Gold Circle Awards, recognizing high-performing hotel partners. Thailand recorded the highest number of awardees, with 521 recipients. Notably, 26% of these winners were from secondary cities such as Chiang Rai and Chanthaburi, reflecting increased competitiveness and service quality outside traditional hubs like Bangkok and Phuket.
The celebratory event, held at the Waldorf Astoria Bangkok, brought together over 200 industry leaders to reflect on two decades of sector growth and cooperation. It included briefings from Agoda’s leadership and an industry outlook presentation.
“Agoda’s story is deeply rooted in Thailand, and it’s where some of our longest-standing hotel partnerships began,” said Andrew Smith, senior vice president of supply at Agoda. “As we look ahead, we’re committed to helping our partners succeed by combining world-class technology with deep local market understanding.”
Smith added, “Agoda’s growth story is built around earning the trust of our partners over the past 20 years. We believe in growing together – building trusted, long-term partnerships that drive success on all sides.”
