SINGAPORE – Club Med has reported strong results for 2024, achieving a business volume of €2.09 billion, up 7% from the previous year. The announcement comes as the company enters its 75th anniversary year and outlines its priorities for 2025, including sustained investment in upscale offerings, further international expansion, and strengthened commitments to sustainability.
Across the East, South Asia, and Pacific (ESAP) region, Club Med achieved a 24% increase in business volume year-on-year. Nearly 260,000 guests from the region stayed at Club Med resorts worldwide, with particular growth driven by Mountain Resorts in Japan, China, and the European Alps. Business volume in this segment grew by 57% compared to 2023, reflecting continued demand for experiential winter travel.
Singapore played a key role in ESAP’s performance:
- Business volume from Singapore rose 12% year-on-year.
- The number of Singaporean guests increased slightly (+0.3%) following a strong 2023 rebound.
- Average Daily Rate (ADR) grew by 5.9%, aligned with Club Med’s upscale transformation.
- Mountain resorts saw a 35.2% increase in business volume and a 34% rise in Singaporean guests.
- Exclusive Collection properties saw a 23% increase in business volume and a 7.3% growth in ADR.
- Top destinations for Singaporean travellers in 2024 included Club Med Bintan, Bali, Phuket, Kani (Maldives), and Cherating for sun holidays, and Club Med Kiroro Grand, Tomamu, Sahoro, Kiroro Peak (Japan), and Beidahu (China) for snow holidays.
Globally, Club Med welcomed over 1.5 million guests, with a 5% increase in resort capacity—all now classified as Premium or Exclusive Collection since April 2024. Average occupancy reached 75%, with Premium and Exclusive Collection resorts seeing a two-point increase over 2023. The company also reported a 7% increase in average daily rate, driven by its continued upscale repositioning and strong mountain resort performance, which now makes up 35% of global business volume.
Looking ahead, Club Med identifies three strategic pillars for growth:
- Strengthening leadership in premium all-inclusive travel: By offering fully inclusive packages with upfront pricing, Club Med continues to meet demand for stress-free, high-value travel.
- Expansion of mountain resorts for summer holidays: The group is capitalising on the growth in active summer travel by operating 11 mountain resorts during the warmer months.
- Commitment to sustainability through the “Happy to Care” program: This includes BREEAM and Green Globe certifications, local sourcing of over 60% of produce, and social initiatives such as the Green Farmer Program.
Rachael Harding, CEO of Club Med ESAP, highlighted the momentum: “Our results reflect a clear appetite for upscale, all-inclusive experiences. We remain focused on responding to guest expectations through curated activities, elevated accommodation, and a growing presence in key markets.”
Olivier Monceau, General Manager for Singapore and Malaysia, added: “Singapore continues to be a high-performing source market. We’ve seen rising demand for snow holidays and Exclusive Collection stays, especially from families and active travellers.”
With bookings for the first half of 2025 already ahead by 5.7%, Club Med is preparing to open and renovate more properties, aligned with its focus on immersive, sustainable, and family-friendly travel experiences.
