The vibrant city of Macau welcomed over 1.31 million visitors during the 8-day 2025 Lunar New Year Golden Week, a testament to its enduring appeal as a premier tourism destination. Despite a slight 3.5% dip compared to the previous year, the average daily visitor count of 163,696 underscores Macau’s resilience and ability to captivate travelers from around the world.
Mainland China remained the primary source of visitors, with an average daily influx of 125,000 tourists – a marginal decrease of 3.2% from 2024. Visitors from Hong Kong and Taiwan also contributed significantly to the overall visitor numbers, with 231,000 and 20,000 arrivals respectively.
The most encouraging trend was the surge in international visitor arrivals, which saw a 10.2% year-on-year increase, reaching a daily average of 7,300. This underscores Macau’s growing appeal as a global tourism hub, attracting travelers from far and wide to experience its unique blend of East and West.
The peak of the holiday period was observed from January 29 to 31, with single-day visitor arrivals exceeding 219,000 on the third day. Notably, arrivals on the fourth day of the holiday rose 9.1% over the same period in 2024, showcasing the sustained demand for Macau’s offerings.
The hospitality sector also benefited from the influx of visitors, with local hotel establishments reporting an average occupancy rate of 95% during the Golden Week – on par with the previous year. The occupancy rate reached a high of 97.8% on the fourth day of Chinese New Year.
While the average room rate across Macau’s hotel establishments witnessed a 2.4% year-over-year decline to around 1,839.5 patacas (US$229.20), the sustained visitor numbers and high occupancy rates highlight the resilience and appeal of Macau as a premier travel destination.
As Macau continues to evolve and adapt to the changing tourism landscape, its ability to attract visitors during the Lunar New Year celebrations underscores its enduring popularity and the city’s potential for further growth and development in the years to come.
