In a groundbreaking partnership, leading Japanese hotel operator Hotel Okura Co. and renowned Indonesian hospitality firm Plataran Indonesia have signed a strategic alliance agreement on February 6. This landmark collaboration aims to drive greater tourism excellence and redefine luxury experiences through shared expertise, a commitment to community, and a celebration of cultural heritage.
The alliance is described as a “landmark cultural exchange partnership that bridges the rich heritage of Indonesia with the refined traditions of Japan” in a joint press release. This strategic alliance is poised to elevate tourism and foster deeper ties between the two nations.
From left: Plataran Indonesia’s Yozua Makes and Hotel Okura’s Toshihiro Ogita
Unlocking Synergies, Enriching Experiences
The strategic alliance will focus on several key areas, including partnership concept, sales and marketing cooperation, product and service collaboration, joint brand development in Indonesia, and personnel exchange and development. Through these initiatives, the two hotel groups aim to foster cultural exchange and diplomacy, enhance brand recognition in both markets, blend Plataran’s customer-centric philosophy with Okura’s meticulous approach to Japanese-style hospitality, and implement employee exchange programs.
Toshihiro Ogita, President of Hotel Okura, expressed the company’s excitement about the partnership: “We are truly honoured to form a partnership with Plataran, a leading hospitality group that aspires to be a ‘True Indonesian Icon.’ Since its foundation, Plataran has committed itself to the conservation of nature, the celebration of Indonesia’s cultural heritage, and giving back to the community, values that Hotel Okura shares. We see a common thread in our commitment to providing authentic experiences rooted in tradition and in our dedication to personalized and exceptional hospitality. Through this partnership, we aim to serve as a bridge between Indonesia and Japan, helping to promote cultural exchange.”
Yozua Makes, Plataran Indonesia CEO and Founder, echoed the sentiment, saying, “This partnership represents a shared vision of how the hospitality sector can play a pivotal role in preserving culture and showcasing a nation’s heritage, as well as preserving cultural diplomacy between Indonesia and Japan.”
About Hotel Okura Co., Ltd.
Hotel Okura Co., Ltd. is a leading Japanese hotel chain known for its commitment to traditional Japanese hospitality and attention to detail. With a history spanning over 70 years, the company operates a network of luxury hotels across Japan and internationally. For more information, please visit www.hotelokura.co.jp/english/.
About Plataran Indonesia
Plataran Indonesia is a leading Indonesian hospitality group that operates a collection of eco-luxury resorts, hotels, and restaurants across the Indonesian archipelago. Dedicated to preserving Indonesia’s natural and cultural heritage, Plataran is committed to sustainable tourism and community development. For more information, please visit www.plataran.com.
